In chapter 3 from the textbook it discussed the effects of
packaging size/portion size on consumption (p. 88-89). I am interested in what
affect the sale of bulk items in the US plays into obesity. Growing up in a
suburban and southern context (I don’t know if the latter effects this – but
obesity is more prevalent there), I have for most of my life grown up around
food being sold in large quantities, so these sizes are what I have grown to
consider to be normative. For instance, a few weeks ago I went to Sam’s Club
for the first time in years and it is impossible to buy many of their products
in small quantities. Even outside of stores that sell products in bulk – I
think the average size of products sold in American supermarkets is larger than
that of many other countries around the world.
This
is not the standard everywhere in the world. I do not have any way, from my own
experience, to compare this with a non-industrialized country. But, I studied
abroad in South Korea last year. My host family would make more frequent visits
to the super market than I or my family do in the US. My guess is that this
stems from food being sold, on average, in smaller sizes as well as storage
space of food being limited.
I
cannot really say if this in any way affected my food consumption or if it does
anyone in these countries. But it seems quite apparent from the studies listed
in the textbook that the sale of food sold in large portions can enable or
encourage overeating.
As
well, in talking about the acquisition of food in the suburban American
context, I think the potential negative health effects of large portion
consumption are compounded by the common practice of driving directly to the
supermarket, instead of more frequent trips using public transport, bicycles,
or just walking.
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